Who is Allbirds? At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. We're a certified B Corporation, meaning we meet rigorous standards of social and environmental performance, accountability, and transparency. We’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures. In fact, TIME 100 named us for being one of the most innovative companies. Already calling our first shoe, the Wool Runners, the most comfortable in the world, and there is much more to come. We take our craft seriously, but not ourselves. As part of the Allbirds family, you can look forward to team lunches, product tests, fun company events, inspiring guest speakers, comfortable shoes, sheep puns, and lots of creative ideas. What does the job entail? We’re seeking a strategic, data-driven, and creative Senior Director of Growth to lead our performance-driven marketing efforts across the entire customer lifecycle. You will oversee Paid Media, CRM, and Marketing Analytics, driving both customer acquisition and retention while working in close partnership with the Creative, Brand Marketing, and Commercial teams. This is a highly visible role, responsible for delivering profitable business growth through full-funnel marketing programs that balance brand, performance, and efficiency, grounded in the customer, data, and effective storytelling.   What are we looking for? Customer Centricity

Strategic Mindset Define and execute Allbirds’ integrated growth marketing strategy, focused on both acquiring high-value new customers and driving repeat purchase behavior that deliver repeatable, profitable growth. Oversee Performance Marketing across paid digital channels (social, streaming, social, programmatic, affiliate, etc.), ensuring optimal spend efficiency and CAC. Lead the development and execution of personalized customer journeys via CRM channels like Email, SMS, and Direct Mail, with a core focus on customer engagement and retention. Accountable for accurate forecasting and achieving key performance indicators (KPIs) such as CAC, LTV, ROAS,CMAM, retention, and repeat purchase rates. Leadership Be an empathetic and inspiring people leader and mentor to a high-performing team across Paid Media, CRM, and Analytics, fostering a culture of learning, collaboration, and accountability. Excellent cross-functional collaborator with a proven ability to influence senior stakeholders and drive alignment. Ability to ask insightful questions to identify root issues and uncover the most effective solutions for complex challenges. Cross-Functional Collaboration Work hand-in-hand with Creative on campaign development and asset creation to ensure alignment between brand and performance objectives. Collaborate with Strategic and Product Marketing to ensure launch plans, messaging, and targeting strategies are integrated across paid and owned channels.