About Attentive
bring in high priority new logos, expand existing relationships, and help move key prospects through the funnel faster with personalized, insight-driven programs.This is an exciting opportunity to shape how we show up to our most important accounts and make a direct impact on pipeline and revenue.What You'll AccomplishCollaborate on ABM strategy and campaign development for 1:1, 1:few, and 1:many programs across the sales funnel—ensuring each is tailored based on account insights, vertical relevance, and stage in the buying cyclePartner closely with AEs and SDRs to align on target accounts, uncover insights, and build account-specific strategies that open doors and accelerate deal velocityWork with Revenue Marketing and Sales leadership to define success metrics and attribution models that clearly demonstrate ABM’s impact on pipeline and closed-won revenueConduct deep research on strategic accounts to identify pain points, buying committees, and competitive dynamicsTranslate insights into personalized strategy that resonate with each account or segment.Design personalized multi-threaded experiences that span email, ads, gifting, content, and sales touchpoints to influence key decision-makers across the buying committeeCollaborate across the marketing and sales org to launch integrated campaigns that include digital, content, events, direct mail, webinars, and outbound effortsBuild and execute pipeline acceleration campaigns to re-engage cold or stalled opportunities and move deals closer to closeAnalyze and report on ABM performance including engagement metrics, pipeline influence, and revenue impactYour Expertise2-3 years of B2B and account-based marketing experience, with a focus on driving demand generation targeting for enterprise and strategic accounts Proven experience building and launching integrated ABM campaigns across multiple channelsStrong collaboration and communication skills—you know how to work cross-functionally and build strong relationships Strategic thinker with a hands-on approach—able to analyze account data, craft a strategy, and roll up your sleeves to get it liveExperience using data to prioritize accounts and experience using platforms to surface intent signals, personalize campaigns and measure campaign performance Familiarity with intent data platforms (e.g., 6sense), ABM orchestration tools, and reporting in Salesforce and Looker is a plusYou'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.