Define and execute a comprehensive brand strategy that differentiates us in the marketEvolve our brand identity, voice, narrative, and positioning to drive awareness and engagementDevelop a multi-channel content strategy that fuels thought leadership and brand growth across web, social, PR, events, and paid mediaStrengthen our video content strategy, with a strong focus on YouTube as a key channel for awareness and engagementEnhance customer advocacy, integrating strategic customer storytelling into content to support retention and expansionCampaign Development &Lead and scale a team of brand, content, and creative professionals, fostering a culture of creativity and excellencePartner with Growth, Communications, Product Marketing, and Acquisition teams to ensure messaging is cohesive and optimized for both brand and performanceManage and collaborate with agencies to bring high-quality creative campaigns to marketOversee the RFP process and build strong relationships with external vendors and partnersFacilitate alignment between Corporate Marketing teams (Social, PR, Communications) and partners across PMO, Customer Marketing, PMM, International, Events, and Partner MarketingAbout you12+ years of experience in brand and integrated marketing, content strategy, and creative leadership, ideally within high-growth startups or category-defining brandsA track record of building and evolving a brand from early-stage to industry leader—turning “brand debt” into brand equityStrong strategic thinking with the ability to solve complex problems and identify the "why" behind campaign initiativesExperience leading a high-performing team and managing agenciesDeep understanding of how to create and distribute content that drives awareness, engagement, and business impactStrong storytelling ability—knowing how to shape narratives that resonate with customers and differentiate a brandExpertise in integrated marketing campaigns, brand activations, and content distribution across digital and offline channelsAnalytical mindset with experience measuring and optimizing brand impactA passion for creativity, culture, and pushing boundaries in brand-buildingYou thrive in fast-paced environments and can adapt quickly to changing prioritiesYou'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

Drive the strategic development and execution of integrated marketing campaigns that build brand awareness and support business objectivesCreate and maintain a channel strategy playbook, ensuring the right content is distributed through the right channels for maximum impactOwn the go-to-market strategy for major brand campaigns, including timeline development, budget management, and resource allocationDevelop clear success metrics that tie brand initiatives to business outcomes, particularly focusing on the connection between brand awareness and customer acquisitionEnsure brand consistency across all touch-points while pushing creative boundaries to help us stand out in the marketCross-Functional &- The US base salary range for this full-time position is $185,000 - $230,000 annually + equity + benefits- Our salary ranges are determined by role, level and location#LI-LC1Attentive Company ValuesDefault to Action - Move swiftly and with purposeBe One Unstoppable Team - Rally as each other’s championsChampion the Customer - Our success is defined by our customers' successAct Like an Owner - Take responsibility for Attentive’s successLearn more about AWAKE, Attentive’s collective of employee resource groups.If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.