Influencer & Ambassador Partnerships (40%)

Organic Social (30%) Own the day-to-day content calendar across TikTok, Instagram, YouTube, Pinterest, and emerging channels Brief, create, and publish content across brand and campaign moments — partnering closely with Creative, Copy, and Product teams Track performance metrics weekly, including click-through and engagement rates, and translate learnings into optimizations Maintain platform-specific calendars and ensure each channel feels curated, cohesive, and uniquely Bombas Build weekly and monthly reporting for leadership, with attention to performance storytelling Content Studio - Paid Social Engine (20%) Lead the strategy and methodology for a content testing studio focused on paid social performance Continuously generate new concepts and creative variations designed to drive conversion Collaborate with internal and external production, art, copy, and growth partners to develop assets Manage a testing budget and ensure efficient, high-quality creative output Seasonal Campaign & Creative Integration (10%) Be the go-to voice for social-first integration across seasonal shoots and campaign moments Collaborate with Creative, Copy, Product, and Production to ensure content needs are mapped to product priorities and marketing moments Contribute to shoot planning and direction to ensure assets are optimized for social