Plan, create and optimize creative design systems for visual assets across digital and physical media, including web, email, paid marketing, blog, social, retail and wholesale signage; must have a strong understanding of typography, color theory, layout, and visual hierarchy
Assist the Creative Director with developing and presenting design concepts. Lead brainstorming sessions, and help guide the design team to create campaigns that align with brand guidelines, standards and project briefs
Understand and execute effectively across a 360° omnichannel marketing campaign funnel (awareness, consideration, conversion)
Stay current and up-to-date on leading design trends within and outside of the mattress and home goods industry
Mentor creative team members by providing guidance, feedback and support to junior designers, helping them develop their skills and knowledge
Strong critical thinking and problem-solving skills; must be willing to participate in a fast-paced, test-and-learn environment
Photo compositing (comping) for 3D product renders
Ability to manage multiple projects simultaneously, and prioritize across projects to ensure deadlines are met
Build and maintain working files inside a collaborative file structure
Work quickly and efficiently without sacrificing quality
Requirements
5-7 years of relevant design experience
Portfolio that demonstrates ability to bring a brand to life in a compelling way that aligns with brand standards
Proven track record of work demonstrating the ability to apply fundamental design skills, strong attention to detail, and the ability to extend detailed concepts across multiple formats and apply proportions of scale to each
Demonstrated ability to understand, conceptualize and creatively execute marketing & design strategy across the full funnel and multiple omnichannel touch points
Experience animating display and social assets as well as building assets for multiple languages/locales
Skilled in preparing files for both digital and offset printing, including thorough preflighting to meet technical specifications
Excellent communication and presentation skills
Ability to make quick turnaround edits and revisions based on feedback from others
Familiarity with Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), and Box
This role requires working onsite at our Richmond, VA office as a hybrid employee; however, we are also open to candidates based in New York who can work out of our NYC office.
Targeted Annual Base Salary Range: $80,000-100,000 USD
Casper’s compensation philosophy ensures that the actual base salary is based on factors including but not limited to skills, education, experience, special training, time in position, and/or years of service.
We recognize that annual base salary is just one part of a total rewards package. In addition, we offer a comprehensive benefits package, wellbeing resources, and other perks including:
Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles)...
Paid Time Off. We believe in the power of rest so take the time you need to recharge.
Dream-worthy gifted products after tenure milestones!
Employee Discount to use on whatever you like (with a few exceptions) and product discounts for friends and family!
… and more!
If you dream about this stuff this job is probably right for you. We look forward to learning more about you!
#LI-Hybrid