Develop, plan, execute, and manage multi-million dollar paid media budget and TOF awareness campaigns across a variety of channels such as paid social, paid search, display, digital video, native, affiliates, referrals, etc. Identify new channels and strategies to drive efficient customer acquisition to meet objectives Share ownership of customer quality with lifecycle/retention teams, measuring LTV and optimizing audiences to drive maximum financial impact Drive A/B and multivariate testing programs to continually improve performance across the marketing funnel, from bidding strategies to CTRs to conversions Regularly re-forecast and plan accurate budget & spending plan to achieve and exceed annual financial plan Analyze campaign performance with regular data analysis to measure KPIs, trends, and provide meaningful insights Drive strategy and execution to improve ROAS/CAC/LTV on an ongoing basis Develop scalable processes for analysis, actionable insights, and best practices Maintain the most-up-to-date knowledge of best practices, alphas, betas, and strategies

Lead internal team and partners that execute the day to day of all digital media channels Provide leadership and mentorship to develop careers of direct team members Provide thought leadership around emerging ad technologies Work cross functionally to deliver on primary media objectives Create insight-led briefs for Marketing to develop new creative concepts, and own feedback loops with Project Managers/designers  Clearly communicate between Paid Media, FP&A, Lifecycle Marketing, Digital Product, Member Engagement, and Supply Chain teams on campaign changes & performance When needed, work with data engineering to troubleshoot platform pixels Reconcile monthly spend with Finance/Accounts Payable Team REQUIREMENTS: Bachelor’s Degree, preferably in Marketing or Finance 8+ years of hands-on experience in paid media, with a proven track record of driving notable growth for direct-to-consumer and e-commerce brands. Experience with subscription models is a plus 4+ years of experience leading a high-performing paid media team A humble and candid people leader who excels at coaching, mentoring, and developing talent Expert knowledge of the digital media ecosystem, including Paid Search (SEM), Paid Social, Display, Digital Video, Native, and Affiliate marketing A relentless focus on operational excellence, with a history of implementing scalable processes that improve efficiency and drive performance Expert-level proficiency in leveraging data and analytics to inform strategy and optimize campaigns Fluent in cohort analysis, lifetime value, audience segmentation, and multi-touch attribution models Deep expertise and hands-on experience with key platforms, including but not limited to: BI Visualization Tools (e.g., Tableau) Media Platforms (Meta, Google, TikTok, DV360 and YouTube) Analytics and Attribution Tools (e.g., Google Analytics, Google Tag Manager, DCM) A highly analytical mindset with meticulous quantitative skills. You can turn complex data into actionable insights that drive business outcomes Proven ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and effectively prioritize to hit deadlines POSITION TYPE:This is a full-time exempt position.WORK ENVIRONMENT:This position is in-office, working out of our HQ in Durham, North Carolina 4x a week. SALARY:$185,000-$200,000 + Bonus BENEFITS: