eCommerce Growth & Strategy Execution: 

Site Merchandising & Optimization:  Own and lead all aspects of digital merchandising, including product presentation, categorization, navigation, and promotional placements to maximize conversion rates and average order value Team up with product teams and web development agencies, prioritize user experience improvements, conduct A/B testing, and implement new features and enhancements Customer Experience Champion:  Deeply understand customer needs and behaviors to create a seamless, intuitive, and engaging online experience Identify opportunities to optimize the customer journey across various touchpoints, including supporting inbound customer journeys with landing page and product messaging Data Analysis & Performance Management:  Utilize Google Analytics (including GA4) and other eCommerce optimization tools to monitor key performance metrics (e.g., online sales revenue, conversion rate, CAC, website traffic, engagement, brand awareness) Analyze data, identify trends, provide actionable insights, and present regular reports to senior management