Platform Ownership & Deep Dive Execution: Spend significant time inside the ad platforms (Meta, Google, TikTok, etc.) to conduct deep analysis, audit campaign structure, troubleshoot technical issues, and partner with our paid media partners to drive performance Strategic Direction & Budgeting: Develop the holistic paid media strategy, including budgeting, forecasting, and channel allocation to hit key LTV and CPA targets for both direct-to-consumer and brand awareness campaigns Agency Management & Oversight: Act as the strategic client lead for our external agency. You will own the strategic briefs, hold the agency accountable for performance, and ensure best-in-class execution quality Testing & Optimization: Drive A/B and multivariate testing programs to continually improve performance across the marketing funnel, from bidding strategies to creative tests Performance Analysis: Own reporting dashboards, analyze campaign performance with regular data analysis, and translate complex data (including CAC, ROAS, LTV, and cohort analysis) into clear, actionable insights for leadership and cross-functional teams

7+ years of dedicated, hands-on experience in paid media, with a proven track record of driving notable growth for direct-to-consumer and e-commerce brands. Experience with subscription models is a plus 2+ years of management experience A history of being hands-on in the media platforms (Meta Ads Manager, Google Ads, TikTok, etc.) is non-negotiable. You should be comfortable drilling into campaign settings and performance reports yourself Proven experience managing external agency partners to achieve business goals, providing strategic direction, and monitoring performance and execution quality Expert knowledge of the digital media ecosystem, including Paid Search, Paid Social, Display, and Digital Video Expert-level proficiency in leveraging data and analytics to inform strategy and optimize campaigns. Fluent in cohort analysis, LTV, audience segmentation, and multi-touch attribution models Proficiency with BI Visualization Tools (e.g., Tableau) and Analytics Tools (e.g., Google Analytics) A highly analytical mindset with meticulous quantitative skills We're looking for a bold, humble, collaborative leader excited by the prospect of growing this function for the long term POSITION TYPE:This is a full-time exempt position.WORK ENVIRONMENT:This position is in-office, working out of our HQ in Durham, North Carolina 4x a week. SALARY:$150,000-$165,000 + Bonus BENEFITS: Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options Free life insurance, short term disability and long term disability 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period Unlimited vacation and generous sick time Half day Fridays year-round (subject to business needs) 12 weeks of fully paid parental leave 4 weeks of fully paid disability leave Free Dollar Shave Club Products Monthly cell phone and work-from-home stipends APPLICATION PROCESS:All applications must be submitted via our Applicant Tracking System, Greenhouse, in order to be considered. Once you submit your application, the recruiting team will review your submission and will reach out if your skill sets and/or qualifications match our needs. If selected, you’ll be invited to an initial phone screening interview with a recruiter before meeting with various members of the team. Candidates will be notified if they are not selected for the position. The position will remain open and we'll be accepting applications until the role is filled. Dollar Shave Club is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identification, national origin, disability, or protected veteran status.Reasonable Accommodation: Dollar Shave Club provides reasonable accommodation so that qualified applicants with a disability may participate in the selection process. Please advise us of any accommodations you request in order to express interest in a position by e-mailing: [email protected] state your request for assistance in your message. Only reasonable accommodation requests related to applying for a specific position within Dollar Shave Club will be reviewed at the e-mail address supplied.Dollar Shave Club will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring (Ban the Box) Ordinance.Thank you for considering a career with Dollar Shave Club  Privacy Notice for California Job Applicants Dollar Shave Club participates in the E-Verify program. Please click the links for more information: E-Verify Participation Right to Work