Shopify & Site Experience

Lifecycle & Retention Oversee execution of email, SMS, loyalty and subscription Manage agency partners responsible for hands-on execution, owning briefs, calendars and QA Collaborate with the brand & integrated marketing team to align lifecycle messaging with launches and seasonal moments Ensure onsite UX supports key lifecycle journeys: welcome, post-purchase, reorder and churn Cross-Functional Collaboration Act as the digital owner across both growth, brand & integrated marketing workstreams Translate briefs from performance and creative into actionable digital experiences Partner with freelance devs and agencies when advanced technical support is needed Identify and scope new tools or enhancements to improve funnel performance About You: