Own the end-to-end ecommerce strategy and execution for product launches, campaigns, promotions, and SEO initiatives Define and lead category growth plans through optimized site merchandising, navigation, filters, search, and paid media Translate the commercial plan into digital strategies that drive traffic, conversion, UPT, and revenue Combine data, insights, and storytelling to improve customer engagement and elevate site performance Oversee content planning and prioritization for New Arrivals, Best Sellers, promotions, and brand moments Lead optimization of PDP, cart, and checkout experiences; develop and execute testing plans to improve conversion Partner with Product to identify, test, and implement UX and platform enhancements; serve as a key stakeholder in Shopify transition Align cross-functional teams—Creative, Brand Marketing, Merchandising—on campaign execution and product storytelling Track and analyze key ecommerce KPIs; deliver insights and performance recaps to stakeholders across teams Manage and mentor direct report(s); provide coaching, feedback, and development opportunities

7+ years of experience in Ecommerce and site merchandising, ideally within fashion, beauty, or a lifestyle brand Proven track record of driving category performance and leading digital merchandising strategies at scale Strong analytical skills with fluency in Excel (pivot tables, VLOOKUP); experience with Looker, GA4, Airtable, and Figma are a plus Experience connecting brand and commerce through effective content planning and product storytelling A strategic and resourceful mindset with a bias toward action and creative problem solving Demonstrated success in leading and developing high-performing team members Ability to thrive in a fast-paced, constantly evolving environment with shifting priorities Meticulous attention to detail, with strong organizational and time management skills Hands-on experience with ecommerce platform migrations; Shopify expertise strongly preferred The Fine Print: HQ: This is a full-time role based at our San Francisco office headquarters in the Mission neighborhood. We are on a hybrid schedule, with at least three days in the office per week, Tuesdays through Thursdays. California Residents:  At Everlane, we carefully consider a wide range of compensation factors, including your background and experience. These considerations can cause your compensation to vary. The annual compensation range for this role is $130,000 - $150,000. This range is based on the San Francisco geographic area and the actual pay may vary depending on your skills, qualifications, experience, and geographic location.  Everlane is deeply committed to respecting and protecting your data privacy. For information on our privacy practices, please review our Privacy Policy.