Act as the team’s idea generator, orchestrating concepts across brand pillars while owning the final vision and quality of all content.Leverage TikTok as an experimental hub, driving bold, awareness-focused content through rapid iteration and applying insights across organic and paid strategies.Define and track KPIs for each channel, analyze content performance to identify successes and improvement areas, and integrate learnings into broader strategiesLead the creation of video-first content, particularly for TikTok, balancing Grove’s editorial priorities with playful, experimental approaches.Partner with influencers, creators, and UGC contributors to explore new formats and styles, driving engagement and optimizing content performance.You are proactive and resourceful, requiring minimal management to lead your team effectively and drive initiatives forward.Thrives in fast-paced environments, quickly adapting to trends and embracing calculated risks to push creative boundaries.GROV) is transforming consumer products into a positive force for human and environmental good. Driven by the belief that sustainability is the only future, Grove creates and curates more than 240 high-performing eco-friendly brands of household cleaning, personal care, health and wellness, laundry, clean beauty, baby, and pet care products serving millions of households across the U.S. each year. By serving as the trusted destination for conscientious consumers who want to make the right choices for their families and the planet and providing access to knowledgeable Grove Guides, Grove makes it easy for everyone to build sustainable routines and Be a Force of Nature. Every product Grove offers — from its flagship brand of sustainably powerful home care essentials, Grove Co.™, to its exceptional third-party brands — has been thoroughly vetted against the Grove Feel Good Standard, which guarantees strict ingredients criteria, 100% plastic neutral orders, carbon neutral shipments, and high quality performance in addition to being certified cruelty-free and ethically produced. Grove is a public benefit corporation on a mission to move Beyond Plastic® and is available at select retailers nationwide, making sustainable home care products even more accessible. For more information, visit www.Grove.co.We're building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected] for this jobGrove Collaborative Home PageJobs powered by

Lead the editorial direction for Grove’s social content, ensuring messaging drives awareness and authority in health, wellness, and sustainability.Transform big-picture ideas into actionable, high-impact strategies that set Grove apart in the competitive social landscape.You are a Creative by trade, blending sharp editorial execution with an endless stream of ideas, expertly curating and prioritizing to deliver the most impactful, on-brand content.Build and execute content calendars that prioritize swift idea generation and agile execution to capture timely trends and maximize impact.Body of work/portfolio that proves Strong storytelling skills with the ability to craft narratives that align with brand priorities and resonate with diverse audiences.Proven experience concepting and producing TikTok or video-first social media strategies, with a track record of driving engagement and awareness.Quickly running with new concepts and solving problems on the fly as you adapt strategies to evolving trends and prioritiesWHAT SUCCESS LOOKS LIKEGrove Collaborative is recognized as a trusted leader in environmental and human health, with TikTok as a key driver of awareness and authority.You are relentless in pursuing content that consistently achieves 100k+ views, driving bold, engaging content that informs, inspires, and elevates Grove’s broader content strategies.An efficient, agile content creation process that integrates insights across TikTok, Instagram, and eventually YouTube.Data-driven storytelling that amplifies Grove’s reach, builds credibility, and deepens audience trust in the health and wellness space.$145,000 - $170,000 a yearOur compensation bands are adjusted based on market-specific cost of living data, meaning that the top of our salary range is reserved for experienced candidates in the highest cost of living areas across the country. We aim to be competitive and fair. Launched in 2016 as a Certified B Corp, Grove Collaborative Holdings, Inc.