Planning

Lead consolidation of daily activation timelines and ensure channels are aligned on brand accretive promos. Develop new ways to connect IRL customers to the digital ecosystem and integrate campaigns with the Gymshark loyalty programme. Track competitor activity and trends, feeding insights into future planning. Collaborate with channels to review campaign performance and apply learnings. Campaigns Support alignment across channel teams for brand and product campaigns, ensuring content availability and audience targeting refinement with Lifecycle team.