Develop and execute multi-channel SEO & Content strategies to grow visibility across traditional search (Google, Bing), AI-powered platforms (LLMs, AI Overviews), and social search (TikTok, Instagram, YouTube, Pinterest).

Champion innovation with a test-and-learn mindset, ensuring the SEO & Content strategy evolves with emerging trends and platforms. Lead cross-functional collaboration, partnering with Social, Tech, Product, and Marketing teams to align on shared objectives and drive organic growth. Oversee App Store Optimization (ASO) for both training and e-commerce apps, including research, content creation, and performance reporting. Manage key external relationships with partners and tool providers, ensuring alignment with strategic goals and staying ahead of industry innovation. Drive team performance and development, ensuring deadlines are met, strategic objectives are supported, and the team continues to grow both personally and professionally. Stay ahead of SEO and content industry trends, championing the role of organic discovery across the business.