A product cannot be released until it’s demo ready, which means the feature is integrated into the environment and populated with high quality data that tells a compelling story inline with our core messaging and value proposition.  Sales is fully enabled and equipped to go into the market and solve business problems for our customers by using the demo assets at their disposal. The sales team should feel highly confident they’re weaponized more than their competitors and are able to use demos with effectiveness and efficiency to win more and win faster.  

Partner with Product teams to embed Demo Experience into the product release cycle ensuring no feature is considered shipped until it’s “Demo Ready” Ensure new features are properly integrated into demo environments with production level data that tells a compelling story Develop comprehensive demo kits for each release that include scripts, recordings, and value messaging Contextualize new features within Klaviyo's broader product strategy and existing capabilities Create enablement materials that translate technical capabilities into business value narratives Sales Demo Experience Tooling Create tooling that streamlines demo preparation and delivery for the sales team. This includes owning and administering the Wiki page where our demo scripts, recordings, and messaging will live. Use this in partnership with Enablement to build a certification program. Own communications and drive adoption of the Demo Experience Wiki - the one stop shop for all things Demo Experience & Engineering at Klaviyo. This also includes leveraging Klaviyo to track and automate the Demo Experience lifecycle. Seek feedback from sales and continuously improve the resources available Build and execute on the vision of automation and self service to support the global growth and scale of onboarding new AEs and ensuring ramped AEs continuously uplevel their product knowledge and demo ability Customer Demo Experience Tooling Own the UI/UX components to ensure: demos are aesthetically pleasing and deliver meaningful personalized demos. This means ensuring new features are properly integrated into demo environments with high quality data that tells a compelling story that fits in with Klaviyo’s broader message. complementary assets enhance the overall demo experience (microsites, mobile applications, etc.)