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    Conversion Rate Optimization (CRO) Manager
    Posted Jun 18, 2025
    Hybrid
    United states - remote, Usa
    About Manscaped
    Own the set up and configuration of A/B, multivariate, and personalization campaigns within testing platforms, leveraging both pre-built templates and custom configurations  Draft clear, strategic test requirements, specifications, and user stories for handover to design and development teams, ensuring clarity and feasibility  Leverage analytics platforms (e.g., GA4), heatmaps, session recordings, and user feedback to identify optimization opportunities, develop hypotheses, and define test priorities  Partner with design and development teams to ensure accurate and timely implementation of test variations Shape and continuously evolve the CRO roadmap, Contributing to the prioritization and aligning experimentation strategy with business goals  Independently troubleshoot and resolve campaign setup and performance issues, utilizing HTML and CSS skills for adjustments and debugging  Thoroughly quality check campaigns across various browsers, devices, and operating systems prior to launch   Validate tracking and reporting mechanisms to confirm accurate performance measurement before and after campaign launch  Continuously monitor the performance of live CRO campaigns, identifying trends and potential areas for further optimization  Utilizing basic design software skills, create basic test concept mockups and user flows for communication with the design and development teams  Present test results and recommendations to stakeholders across different teams, effectively communicating the impact of CRO efforts  Support UX research, including competitive analysis, usability evaluations, and analysis of user behavior patterns  Lead and execute on user testing sessions, gathering direct feedback to inform optimization strategies  Other duties as required
    Requirements
    5+ years of experience executing on end-to-end Conversion Rate Optimization (CRO) programs - from data analysis and hypothesis generation to test implementation, iteration, and reporting  Deep understanding of A/B testing and personalization methodologies and platforms (e.g., Optimizely, VWO, Adobe Target)  Excellent analytical and problem-solving skills with the ability to interpret data and translate it into actionable strategies  Working knowledge of HTML and CSS for troubleshooting and minor campaign adjustments  Familiarity with website analytics tools, particularly Google Analytics 4 (GA4), with the demonstrated ability to build reports, analyze data, and extract actionable insights  Proficient in using design tools like Figma to create basic mockups and wireframes that articulate user journeys Strong detail-oriented approach with a proven ability to effectively drive projects forward through clear and proactive communication of requirements and collaborative engagement with cross-functional stakeholders  Strong written and verbal communication skills, including the ability to present findings and recommendations clearly and persuasively  Experience with user research methodologies and tools is a plus  MANSCAPED® Benefits  Take time to find balance and rejuvenate your senses. Enjoy a generous 20 accrued vacation days per year to relax, travel, and spend quality time with your loved ones. We value your need for a healthy work-life balance.  Health comes first, always. We provide 40 hours of paid sick leave annually, ensuring you can take the time you need to recover.  Your mental health matters. Take 3 paid mental health days to recharge and take care of your emotional well-being.   We offer 9 paid holidays throughout the year (including your birthday!) to give you the opportunity to celebrate important moments and take a break from work. 
    Conversion Rate Optimization (CRO) Manager at Manscaped