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    Creator Marketing Director
    Posted Sep 3, 2025
    Hybrid
    United states - remote, Usa
    About Manscaped
    Own strategy, budget allocation, and channel prioritization across influencer and podcast marketing  Design the long-term operating model for creator marketing, building and developing an internal team to execute campaigns and scale over time  Evaluate and recommend the agency model and partner ecosystem including defining in-house vs outsourced scope; set criteria, run evaluations, and manage partner performance  Lead Q4 execution and measurement, build 2026 plan including objectives, investment strategy, testing roadmap, and resourcing  Align creator campaigns to brand moments, product launches, and retail initiatives  Lead end-to-end creator management including prospecting, negotiations, and onboarding to contract oversight and campaign execution, ensuring deliverables meet brand standards while building strong relationships with creators, networks, and platform partners (YouTube, Instagram, TikTok, and podcasts)  Collaborate with the Content and Paid Media teams to deliver a steady pipeline of UGC and creator assets  Own campaign logistics: timelines, product shipments, creator payments; track UTM links, performance, and creative libraries  Own measurement and reporting for creator marketing by defining the omnichannel framework, partnering with Analytics to prove incrementality, translating performance into business impact, and using insights to guide strategy and optimization across DTC, Amazon, and retail  Oversee campaign planning and manage domestic and international market budgets, ensuring efficient allocation and maximizing ROI  Streamline procedures and policies to continually improve efficiency  Strategize for new product launches, seasonal campaigns, and holiday promotions  Ensure consistent brand voice and quality across all paid and earned creator content  Guide a test-and-learn roadmap including whitelisting, paid boosts, and content licensing  Other duties as required
    Requirements
    8+ years leading influencer and/or podcast marketing with deep experience in both strategy and execution  Strong understanding of creator platforms, campaign types, and compensation models  Experience working with external partners and agencies to scale and streamline execution; proven ability to evaluate and stand-up new partner models  Demonstrated success aligning creator efforts to brand and business goals, including retail sell-through and Amazon velocity in addition to DTC performance  Expertise in omnichannel measurement (e.g., incrementality, test design, MMM/MTA inputs) and translating results for senior stakeholders  Track record of organizational design and team building for creator programs  Global experience operating across diverse markets, multiple countries/regions with expertise in local platforms, compliance requirements, and talent norms  Excellent negotiation, relationship management, and communication skills; comfortable operating cross-functionally with Brand, Media, Analytics, Sales, and Creative Ability to balance brand building with performance-oriented results and to move quickly in a test-and-learn environment MANSCAPED® Benefits  Take time to find balance and rejuvenate your senses. Enjoy a generous 20 accrued vacation days per year to relax, travel, and spend quality time with your loved ones. We value your need for a healthy work-life balance.  Health comes first, always. We provide 40 hours of paid sick leave annually, ensuring you can take the time you need to recover.  Your mental health matters. Take 3 paid mental health days to recharge and take care of your emotional well-being.   We offer 9 paid holidays throughout the year (including your birthday!) to give you the opportunity to celebrate important moments and take a break from work. 
    Creator Marketing Director at Manscaped