About Manscaped
Own strategy, budget allocation, and channel prioritization across influencer and podcast marketing
Design the long-term operating model for creator marketing, building and developing an internal team to execute campaigns and scale over time
Evaluate and recommend the agency model and partner ecosystem including defining in-house vs outsourced scope; set criteria, run evaluations, and manage partner performance
Lead Q4 execution and measurement, build 2026 plan including objectives, investment strategy, testing roadmap, and resourcing
Align creator campaigns to brand moments, product launches, and retail initiatives
Lead end-to-end creator management including prospecting, negotiations, and onboarding to contract oversight and campaign execution, ensuring deliverables meet brand standards while building strong relationships with creators, networks, and platform partners (YouTube, Instagram, TikTok, and podcasts)
Collaborate with the Content and Paid Media teams to deliver a steady pipeline of UGC and creator assets
Own campaign logistics: timelines, product shipments, creator payments; track UTM links, performance, and creative libraries
Own measurement and reporting for creator marketing by defining the omnichannel framework, partnering with Analytics to prove incrementality, translating performance into business impact, and using insights to guide strategy and optimization across DTC, Amazon, and retail
Oversee campaign planning and manage domestic and international market budgets, ensuring efficient allocation and maximizing ROI
Streamline procedures and policies to continually improve efficiency
Strategize for new product launches, seasonal campaigns, and holiday promotions
Ensure consistent brand voice and quality across all paid and earned creator content
Guide a test-and-learn roadmap including whitelisting, paid boosts, and content licensing
Other duties as required