Automation Workflows: Own and optimize marketing automation workflows using Hightouch to sync customer data across systems and deliver highly targeted campaigns. Maintain and optimize automated campaigns. Automated Programs: Develop and implement automated outbound campaigns tied to intent signals and lifecycle marketing programs (e.g., onboarding, re-engagement, upsell, churn prevention) by leveraging real-time customer data. Segmentation/Audience Management: Ensure high-quality audience segmentation and targeting by integrating Hightouch with Salesforce, marketing automation tools, and sales automation tools. Data Pipelines: Design and maintain scalable data pipelines to automate the flow of customer and marketing data between Hightouch, CRM, marketing automation platforms, and analytics tools. Forecasting & Planning: Own marketing contribution forecasting, pipeline modeling, and goal-setting to align with revenue objectives. Campaign & Attribution Analysis: Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance. Operational Efficiency: Drive continuous improvement in marketing workflows, reporting cadences, and governance processes, ensuring data-driven decision-making. Tech Stack & Data Management: Leverage and optimize tools such as Salesforce, marketing automation platforms, and analytics tools to improve reporting and data integrity. Strategic Project Leadership: Support company-wide strategic initiatives by providing insights and executing operational improvements that enhance marketing impact.

4+ years of experience in marketing operations within a high-growth B2B, SaaS, or tech environment. Hands-on experience with Salesforce, marketing automation tools (e.g., Marketo, HubSpot, Customer.io), and BI platforms (e.g., Tableau, Looker). Experience with Hightouch or Census is required. Experience partnering with demand generation teams on performance marketing (i.e., paid social, paid search) and SEO/AIO campaigns — including audience creation, automation setup, campaign tagging, tracking and attribution, and performance governance. Experience in SQL & Data Manipulation - Ability to extract and manipulate data from databases for deeper analysis Expertise in marketing analytics, attribution modeling, campaign tracking, and funnel metrics such as CAC, LTV, and ROI. Exceptional communication and stakeholder management skills to drive cross-functional collaboration. Strong project management experience, with the ability to prioritize tasks, manage multiple initiatives, and execute within deadlines. High attention to detail, intellectual curiosity, and a passion for driving business impact through data-driven decisions. Bonus Points for: ABM Strategy – Experience working with Account-Based Marketing (ABM) tools and tactics. Enterprise Sales Models – Knowledge of enterprise marketing strategies. Experience in a High-Growth SaaS Environment – Understanding of marketing operations in fast-paced, scaling companies.   #LI-HybridCompensation The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here.Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information.Mixpanel Compensation Range$134,000—$164,000 USDBenefits and Perks Comprehensive Medical, Vision, and Dental Care Mental Wellness Benefit Generous Vacation Policy & Additional Company Holidays Enhanced Parental Leave Volunteer Time Off Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break *please note that benefits and perks for contract positions will vary* Culture Values