home-screen-logo
    Brand Manager
    Posted May 23, 2025
    Remote
    $115000 - $135000 / yearly
    Remote Usa
    About Olipop
    Support development of comprehensive marketing strategies aligned with company objectives and market trends to increase market share, drive brand recognition and consumer engagement. Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set. Execute best-in-class integrated marketing campaigns that include broadcast, digital, social and influencer, ensuring initiatives drive brand distinction, reach and business performance. Manage a cross-functional team to bring new products, partnerships, flavors and formats to market in alignment with the brand strategy ensuring high quality execution within timelines. Work with consumer insights to conduct qualitative and quantitative market research and competitor analysis to identify new opportunities for growth and inform existing initiatives. Track brand performance and analyze campaign effectiveness to optimize ROI. Manage the budget for projects within span of care and make recommendations to most effectively leverage the spend to drive business impact. Collaborate with functional internal experts across PR, media, partnerships, social influencer, loyalty marketing and design teams to ensure consistent and impactful communications.
    Requirements
    5-7 years of experience in a brand marketing role with a track record of executing campaigns and marketing strategies with excellence; preferably within CPG. Excellent analytical abilities and strategic thinking skills, with a data-driven approach to decision-making. Understanding of marketing principles, brand management, digital marketing, and market analysis. Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization. Strong cross-functional leadership experience collaborating with stakeholders in marketing and other departments to achieve common goals. Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. Proficiency in marketing software and tools (POS, panel data, CRM, analytics platforms, etc.).   REPORTS TO: Director, Brand Marketing   COMPENSATION: $115,000-$135,000 base salary + bonus We are proud to be an Equal Opportunity/Affirmative Action Employer.  Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.
    Brand Manager at Olipop