Develop and execute a comprehensive digital marketing strategy across all digital channels, focusing on paid media, customer retention, email marketing, and SEO Bring strategic thinking and recommendations to optimize digital activations across the consumer journey, ensuring a seamless and consumer-centric experience across all digital touchpoints. Partner closely with the Shopper Marketing team to refine and elevate digital marketing strategies, delivering industry-leading consumer engagement initiatives, leveraging evolving digital capabilities. Partner closely with marketing partners to ensure consistency across .com channels as well as social media and other marketing channels Track and report on digital marketing performance, providing insights and recommendations for continuous improvement. Design and implement consumer engagement strategies and a robust loyalty program that enhances customer retention and drives repeat purchases. Define program goals, KPIs, and performance metrics to measure success. Develop personalized marketing campaigns and initiatives to boost customer engagement, increase frequency of purchases, and extend customer lifetime value. Utilize customer feedback and insights to continuously improve loyalty offerings and optimize the customer experience. Leverage CRM data and customer insights to inform loyalty marketing strategies and identify key areas of opportunity. Track and report on key performance indicators, using data to adjust strategies and improve program effectiveness. Lead the execution of loyalty marketing initiatives across multiple channels, including email, SMS, mobile app, in-store, and social media. Identify and manage partnerships that can enhance the loyalty program (e.g., co-branded rewards, partnerships with third-party vendors). Collaborate with analytics and finance teams to track ROI, program profitability, and long-term value of loyalty initiatives. Develop strategies to turn loyal customers into brand advocates through referral programs, VIP offers, and exclusive perks. Implement customer referral programs that encourage existing customers to recruit new ones. Engage with the brand’s most loyal customers through community-building activities and special events. Lead website enhancements, focusing on user experience (UX), conversion rate optimization (CRO), and SEO best practices to improve organic search rankings and lead generation. Leverage consumer and shopper insights to enhance user experience from paid media to the website, driving engagement and conversion on drinkolipop.com. Stay up-to-date with industry trends and emerging technologies, then quickly implement tools and techniques to test, learn, optimize, and drive measurable conversion rate increases Manage campaign specific websites, microsites, landing pages in alignment with retail campaign needs Lead and mentor a team of digital marketing and consumer experience professionals, fostering a collaborative and innovative environment. Ensure alignment across the marketing team and other departments, driving results through teamwork and communication. Manage external agencies and vendors to execute elements of the loyalty program as needed. 

8+ years of experience in marketing, and 4-6 years focused on digital marketing, loyalty programs, CRM, and/or customer retention. 4+ years of leadership experience Proven track record of developing successful loyalty programs or customer retention strategies in B2C or retail industries. Experience working with CRM platforms, data analytics tools, and email marketing systems. Strong understanding of customer segmentation, personalization, and data-driven marketing. Excellent project management skills with the ability to manage multiple initiatives. Strong analytical skills and experience with performance measurement and reporting. Familiarity with loyalty program technologies and CRM platforms (e.g., Salesforce, HubSpot). Ability to work cross-functionally and collaborate with teams such as product, analytics, finance, and customer service. Strategic thinker with a customer-centric mindset. Creative problem solver  Excellent communication and presentation skills. Highly organized and detail-oriented, with a results-driven approach.    REPORTS TO: SVP, Marketing COMPENSATION: $150k-$170k base + bonus  We are proud to be an Equal Opportunity/Affirmative Action Employer. OLIPOP does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law. HOW WE WORK We may be fully remote, but we’re anything but disconnected. OLIPOP has grown from a few passionate people around a table to a nationwide team, and we’ve done it without losing our collaborative spirit or sense of purpose. Connection here is intentional. From cross-functional projects and IRL offsites to thoughtful Slack threads and spontaneous gifs, we make the effort to stay close, even across time zones. Sure, we move quickly, but we lead with trust, transparency, and a shared commitment to doing work that matters. We value thoughtful debate. We give feedback with care and receive it with curiosity, knowing that real growth, both personal and collective, comes from listening as much as leading. Because at OLIPOP, it’s not just about getting things done. It’s about growing together, staying true to what matters, and building something with lasting impact.   WHAT WE VALUE At OLIPOP, our values aren’t just posters on a wall. They shape how we show up: for each other, for our customers, and for the mission we’re chasing together.  Mission Connectivity: Everything we do ladders up to our shared goal: supporting human health. Whether launching a new flavor or conducting clinical research, the mission stays front and center. Indomitable Spirit: When things get messy, we get inventive. We stay curious, adapt quickly, and find the path forward, most likely with a dedicated Slack thread and a beautifully overbuilt deck. Lead at Every Level: Leadership isn’t about titles, it’s about ownership. We speak up, follow through, and lift each other up. If you’ve got ideas and initiative, you’ve got influence. Courageous Humility: We’re confident in what we bring and curious about what we don’t know (yet). We give feedback with care, take it with grace, and know that real growth takes both.   WHAT WE’RE LOOKING FOR Success at OLIPOP doesn’t come from checking boxes; it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re building something big, and we’re looking for people who:  Think big, move fast, and take thoughtful risks Thrive in a high-performance, feedback-rich environment Value real human connection and honest collaboration Are fired up by building something new, and making it better every day Startup life at OLIPOP is equally fun and fast-paced. If you’re energized by a dynamic environment, eager to grow, and excited to help shape something meaningful from the inside out, OLIPOP is a one-of-a-kind ride.   We are committed to providing reasonable accommodations to qualified individuals with disabilities or other needs during the application process and employment. To request an accommodation, please contact The People Team at [email protected]. We are proud to be an Equal Opportunity Employer.  OLIPOP will consider all qualified applicants without regard to race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, veteran status, or any other characteristics protected by law.   Submission of Application MaterialsApplicants are required to submit only the materials specifically requested as part of the application process. Please do not include any unsolicited materials, as they will not be reviewed or considered. Unsolicited materials may include, but are not limited to: