Utilize qualitative and quantitative research methods to analyze shopper behavior, preferences, and trends. Develop and execute OLIPOP’s shopper learning plan/roadmap (path to purchase, consumer decision tree, etc) Generate actionable insights from shopper data to inform marketing, product development, and sales strategies. Conduct primary and secondary research to understand market dynamics, competitive landscape, and consumer demographics. Develop and refine shopper/consumer segmentation models based on behavior, demographics, and psychographics to target key consumer groups effectively. Stay up to date on industry trends, emerging technologies, and market innovations to anticipate consumer needs and market opportunities. Prepare and deliver clear and concise presentations and reports that communicate actionable insights to stakeholders at all levels of the organization. Lead shopper insights projects from conception to completion, ensuring timelines, budgets, and objectives are met effectively.

10+ years of experience in market research, shopper insights, or consumer behavior analysis within the CPG industry. Advanced knowledge of market research fundamentals including primary & secondary consumer/shopper research and syndicated research. Proficiency in qualitative and quantitative research methodologies, including survey design, data analysis, and statistical techniques. Excellent understanding of retailer relationships and category management principles. Proven track record of generating actionable insights that have driven business growth. Experience working with Numerator, 84.51, SPINS, Nielsen, other syndicated, retailer and insights platforms. Deeply passionate about Olipop, and inspired by what we represent. Has the desire and hunger to make an impact. Obsession for understanding customer behavior. Lives, breathes and dreams about how to better reach & understand our consumers. Enthusiastic and comfortable working in an early stage company. Ability to think rapidly in a growing and changing environment. Ability to take initiative and work autonomously – you can run with something from beginning to end. Works well with ambiguity and asks the right questions to get at the solution. Strong planning, organization and project management skills, along with excellent interpersonal, written/oral communication and presentation skills.  Proficient in Google Suite and Microsoft Suite. Experience with team collaboration tools such as Slack and Zoom preferred.   REPORTS TO: Vice President, Category Management & Business Insights   COMPENSATION: $140,000-$150,000 base salary + bonus     Thank you for your interest in OLIPOP and for taking the time to apply for our open role(s)! Please note that our office will be closed for the holidays from December 23rd through January 2nd. During this time, we will not be reviewing applications or responding to inquiries. We appreciate your patience and understanding as there may be a delay in our response. We will resume regular operations and begin reviewing applications starting January 3rd. Wishing you a joyful OLIdays season and a happy New Year!  We are proud to be an Equal Opportunity/Affirmative Action Employer.  Olipop does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.