Responsible for all aspects of business related to all HEB & Central Market Creates the strategy for all promotional calendars and cost-effective retailer programming for HEB & Central Market. Review plans and promotional history to evaluate trade spend/ROI and increase profitability while growing sales. Responsible for leading the charge on all new item / innovation presentations to retailers, to ensure we’re getting our newest flavors & product lines out to retail as quickly and seamlessly as possible. Gains new distribution in our white space, lead the new customer set-up and onboarding process for these accounts/banners. Creates strategy and priorities for the OLIPOP field teams, 3rd party merchandising partners and broker partners, to implement approved sales and marketing strategies to optimize sales at store level. Works with HEB replenishment and demand planning teams to prevent out-of-stocks and monitor POs to ensure reset orders are placed and fulfilled on time for resets. Leads monthly meetings with our Demand Planner and Ops team to ensure accurate forecasts with timely communication to meet our production lead times. Meets weekly with our trade marketing team to organize marketing activations to drive brand awareness & coordinate key programs with HEB. Responsible for reporting directly to our Director of Sales - Grocery on a weekly basis with your retailer status and focus. Create presentations for the leadership team on a consistent basis in regards to your key account priorities, goals, strategy, and initiatives. Travel and represent OLIPOP at in person customer meetings and events, as well as at tradeshows, such as Expo West. Travel also required for team offsites, total travel estimated at 25%.

6+ years of experience with a working knowledge of the CPG industry in a sales or account manager capacity. 3+ years of experience leading the relationship and strategy of HEB and/or Central Market.  HEB headquarter level experience is mandatory for this role. Must be based in Texas. Must have experience working with Circana data to drive analysis, and inform on strategy & sales narratives. Deeply passionate about OLIPOP, and inspired by what we represent. Has the desire and hunger to make an impact.