Content Planning

Trend tracking and Content Ideation Collaborate with in-house Social Media Content Creator to ideate content ideas across our social channels that align with our creative direction and supports the overall brand vision Stay up-to-date on the latest trends, best-in-class practices, platform rules, and competitor activity across all platforms Ideate and present ideas that push our social boundaries Social Photoshoot Management Lead content strategy and create shot lists for social media and brand shoots Oversee logistics and production for bimonthly social media shoots Collaborate closely with in-house Social Media Content Creator to ensure smooth and efficient photoshoot execution Cross-functional Collaboration Own briefing relationship with in-house creative team to produce content both on an evergreen and launch basis Liaise with key teams including R&D and Social Impact to help inform calendars and key moments for the brand on social Cross-collaborate with internal creative team to ideate art direction and shot lists for brand shoots