Analyze customer journeys, conversion funnels, and retention metrics to optimize marketing effectiveness. Track and report on campaign performance using Google Analytics and Shopify data across channels like Meta, TikTok, Google Ads, Email, SMS, Retail Media, Programmatic, Social and Affiliate. Synthesize and track KPIs, providing actionable insights to improve ROI. Build and maintain customer segmentation models to enhance targeting, personalization, and LTV. Maintain and coordinate UTM usage to ensure uniform marketing measurement Support testing and experimentation to identify opportunities to improve engagement and conversion rates. Partner with the marketing team on the creation, administration and analysis of 1st party target segment data for use in Paid Ad and CRM channels.

Monitor key eCommerce performance metrics, including traffic, conversion rate, bounce rate, cart abandonment, etc. Conduct subscription lifecycle and churn analysis, identifying opportunities to improve retention and reduce churn. Develop predictive models for customer retention and LTV forecasting to inform business decisions. Work closely with the eCommerce team to provide insights to improve UX, checkout flows, and product merchandising, etc. Data Visualization & Reporting Develop and maintain Looker dashboards to track marketing and eCommerce KPIs. Ensure data integrity and accuracy across platforms (i.e. Shopify, Recharge, Google Analytics, and paid media networks). Partner with Marketing, eCommerce, and product teams to align analytics with business goals. Automate reporting and standardize KPI definitions to improve data accessibility. Qualifications & Skills 2-4 years of experience in marketing analytics, eCommerce analytics, or business intelligence. Strong analytical and problem-solving skills, with experience in data visualization. Experience with Looker (LookML experience is a plus). Strong proficiency in SQL (ability to write complex queries and optimize performance). Experience with Google Analytics, digital marketing platforms (Google Ads, Meta), and performance tracking tools. Strong understanding of customer journey analysis, funnel metrics, and marketing attribution modeling. Ability to translate complex data into clear, actionable insights for stakeholders. Familiarity with A/B testing, experimentation methodologies, and conversion rate optimization. Experience with Shopify, Recharge, or other eCommerce platforms is a plus.  Knowledge and experience using a CDP is a plus. Python or R for advanced analytics and automation is a plus. Experience with NetSuite, ERP, or financial analytics is a plus. BENEFITS