Define and drive the user acquisition product strategy, aligning it with overall business goals and objectives, including setting quarterly OKRs. Identify key customer types using both qualitative and quantitative methods to create a strategy and build an acquisition experience that meets their unique needs. Deeply understand user behavior and key acquisition metrics, guiding us on how we are performing and providing recommendations when we need to pivot or double down on what’s working. Lead a product squad and develop a roadmap of hypothesis-based initiatives to deliver on OKRs, from discovery to delivery, and identifying the highest impact work and best way to deliver. Identify opportunities through funnel analysis, revenue data, qualitative/quantitative research, and customer feedback, uncovering friction points and education across the prospect experience. Bring a collaborative approach to user acquisition. You will act as a thought leader with a POV on how to drive growth for our business and foster a team culture that celebrates that great ideas can come from anywhere. Partner closely with engineering, design, data, merchandising, marketing, and revenue team members. 

Bachelor’s Degree and 5+ years experience; ideal candidate has been in a Sr Product role at an e-commerce company.  Has experience successfully driving growth and consumer acquisition strategies.  Relationship builder who collaborates and engages well with stakeholders. Works to understand their objectives and earns their trust by proactively engaging them in the product process, bringing creative solutions to the table, and leading discussions around new learnings and strategies. Insights and data-driven. Passionate about unlocking new learnings and has experience leveraging Data Science & self-service analytics tools to make decisions (Heap, Looker, Google Analytics). Demonstrates proficiency in thinking through the technical implications of product features, considering both backend infrastructure needs and frontend user experience to ensure holistic and scalable solutions. Highly organized leader & strong communicator with the ability to drive results and keep their team motivated and accountable.  Both a strategic thinker and a roll-up-your-sleeves operator. Obsessed with knowing your customer and empathizing with their pain points, dreams and aspirations.  Benefits: At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to: Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family. Universal Paid Parental Leave for both parents + flexible return to work program  - because we know your newest family member(s) deserve your undivided attention. Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun! Exclusive employee subscription and rental discounts -  to ensure you experience the magic of renting the runway (and give us valued feedback!). Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered. 401k match - an investment in your future. Company wide events and outings - our team spirit is no joke - we know how to have fun! Hybrid work - individual contributors on our tech team follow a sprint schedule and generally alternate fully remote weeks and working remotely two days per week, in accordance with Company policies. Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law. _________ The anticipated base salary for this position is $138,400 to $173,000. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation. #LI-EM1By submitting your application below, you agree that you have read and acknowledge Rent the Runway's Candidate Privacy Policy, found here.