Own the content strategy and execution for Ruggable’s owned site experiences, including homepage, landing pages, and PDPs Maintain and evolve the content calendar in alignment with site merchandising, marketing, and product launch plans Collaborate closely with Technology, Marketing, UX Design, and Brand teams to develop content that supports product launches, campaigns, and seasonal moments Optimize on-site copy and content to drive engagement, reduce bounce rate, and improve conversion metrics Ensure consistency of tone, voice, and messaging across all site content Use analytics tools and A/B testing to evaluate performance and iterate on content strategy Lead site content briefing, asset review, and approval for on-site content updates Partner with cross-functional teams to integrate dynamic content modules and personalization into site experiences Develop and implement personalized content strategies to tailor messaging and visuals based on customer segments, behaviors, and preferences Stay current on content trends, SEO best practices, and competitor strategies in the e-commerce and home/lifestyle space

6 - 8+ years of experience in digital content strategy or site content management, ideally in a DTC or e-commerce business Demonstrated success in creating and optimizing on-site content that improves user experience and drives conversion Strong understanding of UX, site navigation, and customer journey mapping Excellent writing and editing skills, with a sharp eye for brand voice and detail Experience managing site content in a CMS (bonus if you’re fluent in Contentful) Ability to interpret data and performance metrics to make actionable content decisions Proven experience collaborating cross-functionally in a fast-paced, deadline-driven environment Strong project management skills and the ability to manage multiple content workstreams simultaneously Comfort managing through ambiguity and creating new processes Preferred:  Background in home, lifestyle, or fashion brands Working knowledge of SEO strategy and keyword integration for web content Familiarity with A/B testing tools (Optimizely, Ninetailed) Experience with UX writing or product storytelling on e-commerce sites Compensation: $100,000 - $115,000 per year base salary An annual bonus percentage that varies based on level of role Employer matching (up to 3% of base salary) for company sponsored 401K plan At Ruggable, we offer competitive compensation and benefits packages. Ruggable is an Equal Employment Opportunity employer. We proudly recruit and hire a diverse workforce and are committed to creating an inclusive environment for all employees. If you are based in California, we encourage you to read this important information for California residents linked here. To all recruitment agencies: Ruggable does not accept unsolicited agency resumes. Please do not forward resumes to our jobs alias, Ruggable employees or any other company destination. Ruggable is not responsible for any fees related to unsolicited resumes.