Own and execute site merchandising strategy across homepage, category pages, product grids, and landing pages Use performance data and customer insights to optimize product placement, category hierarchy, filters, and sort order Plan and implement seasonal refreshes, promotional strategies, and curated product collections

Partner with Marketing and Creative to ensure campaign content, product launches, and promotional messaging are accurately and compellingly represented on-site Coordinate site updates to align with campaign calendars, key launches, and merchandising priorities Conversion Optimization Monitor daily site metrics (conversion rate, bounce rate, click-through rate, sell-through, etc.) to identify opportunities for improvement Run A/B tests and partner with Tech teams to validate and implement site changes that improve customer engagement and sales performance Cross-Functional Collaboration Work closely with Site Operations to ensure accurate attribution, taxonomy alignment, and product setup to support merchandising strategies Partner with Inventory Planning to understand product availability, sell-through, and lifecycle to inform site placements and promotions Category Strategy & Insights