seedhealth.com • seed.com • luca.bio You are an idea generator. Someone who will drive the strategic vision, creation and execution of integrated brand campaigns. You are a quick-witted, forward-thinking creative with the unique ability to fill the gap between culture, brand, growth, platform, and mediums—with sharp, original, creative solutions. You are a hyper-collaborative, highly-energetic individual with the capacity to think on their feet and operate with effective, superior written and verbal communication skills. You are inspired to drive empowerment through education and turn click-bait into meaning. You have told a lot of stories, written a lot of taglines, scripts, tweets, captions, and subject lines, and you’re ready for something that expands your intellect, your soul, and of course, your microbiome. The blank page does not scare you. It inspires you. A roadblock is a challenge waiting to be solved. You look for the doors no one else can see. You understand that sometimes the team might not know what we want until we see it, so you keep a repertoire of groundbreaking ideas in your back pocket to present and inspire. You are electrified by what you learn in the depths of scientific research, and emerge with findings that inspire both the creative team and our external audiences. You are comfortable interpreting briefs to guide copywriters, designers and channel owners throughout the creative development process. Your ideas will be applicable to both our member and non-member communities, on and offline. You know the steps needed to bring ideas to life, pulling from your diverse range of experience in strategy, creative, and production, and you know how to scale ideas from 10⁹ down to 10⁻⁹ (you can be big vision one minute and the next double-click into the granular details to make it come alive).   Writer and storyteller at heart, you create magic in the permutation of 26 letters, a handful of punctuation, and occasional, cleverly-placed emojis. You think in long form and short form and rap verses and poetry and everything in between and understand it’s about speaking to people in the way they want to be spoken to. You can get to the heart of a message in the fewest number of characters and thrive in the crafting of phrases that catalyze action. Words are powerful; you know exactly when and how to be subversive and provocative versus nurturing and expansive. You thrive in memes, haikus, hashtags, puns, metaphors and analogies—word play is your superpower. When we say TED meets Vox meets The Hustle meets Carl Sagan meets VICE, you know what we mean.  In this role, you will be responsible for conceptualizing creative campaigns and always-on copy that translate science and product to meet our audience wherever they are—while supporting brand, growth and internal culture needs. You thrive on the balance between different worlds: language and art, left brain and right, creativity and scale, ideation and production.   Who you are:

What you’ll do: Write and edit copy.  Along with the Creative Director of Copy, codify brand copy style guidelines across all native and paid channels, and help to ensure ongoing adherence to these copy best practices company-wide.  Craft compelling, pithy, copy that effectively drives brand awareness, conversion, and engages authentically with our community. Partner with SciComms and Product Marketing teams to develop new ways of presenting and messaging product claims, user claims, product science, microbiome research and more.    Top-edit and line-edit more junior writers across growth and retention emails, web and digital product, campaign, social, packaging, static ads and scripts for podcast/television ads.  Champion writers to think differently, while helping them to hone their individual craft.  Research and define.  Utilize internal Seed qualitative and quantitative data, as well as external observations and desktop research to create unconventional campaign narratives and strategies.  Keep a pulse on the external world (social issues, climate change, politics, public health, supply chain, etc.) that may influence and inform strategic and creative decisions. Work to deeply understand the science of the microbial world for Seed, SeedLabs and our therapeutics work to identify translational opportunities. Rabbit hole and get lost in the depths of the microbial world to emerge with new ideas and ways to inspire our community.   Develop and optimize .