Requirements
What you’ll do:
Own product marketing strategy and execution from end-to-end, ensuring strategies, decisions, and prioritization are data-driven and aligned to business goals. Be the steward of the humans we impact.
Source of truth for the product and understand all nuances around key USPs, benefits, claims, supply chain, and the entire ecology around a product—especially the details many other companies don’t consider.
Strategic Product Positioning: Develop and execute product positioning, differentiating value props, and customer journey maps.
Develop and push the development of new claims, messaging and opportunities. This unto itself is a center of innovation. .
Inform research roadmaps and partner with Consumer Insights and Analytics to understand consumer needs, pain points, and behaviors. Use this data in all facets of product marketing including strategy, positioning, and campaign tactics.
Define and refine buyer personas and target customer segments based on market research, ensuring effective and targeted marketing campaigns. How do you unearth the most interesting, untapped communities? Note: You are generally known for leaving no stone unturned.
Work closely with key growth (paid media, CRM, product) channels to inform messaging strategies and positioning at different touch points in the funnel.
Work closely with digital product as you believe that the optimal product experience spans the physical product and all of its supporting digital touchpoints
Campaign Development: Ideate and oversee integrated marketing campaigns across multiple channels, collaborating with marketing to drive product awareness, customer engagement and conversions.
Cross-Functional Collaboration: Partner across the organization, including leadership, to move projects forward, drive stakeholder engagement, and manage reviews / approvals
CompensationThe estimated annual pay range for this full-time position is $170-200K with equity and benefits across all US locations. This position is US-based and 100% remote. Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience. and advanced education and training.Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.Seed is an equal opportunity employer. For us, diversity isn’t an HR metric—it is the result of billions of years of evolution; it’s our nature. To serve our community inclusively means to cultivate a relative abundance of perspectives, backgrounds, geographies, and experiences. Like in biology, each role and its function is key to the productivity, sustainability, and resilience of our ecosystem.
Seed Health does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or any employee of the Seed team. All candidates must be submitted via our Applicant Tracking System by approved Seed Health vendors who have been requested to make a submission by our Talent Acquisition team for a specific job opening.