Own the integrated marketing calendar and ensure alignment with product launches, retail moments, and promotional goals Define goals, priorities, and measurement frameworks for all marketing-led initiatives Maintain consistency of voice and creative standards across all touchpoints

Oversee senior marketers across brand, product/retail marketing, and e-commerce Provide clear direction, feedback, and development pathways for team members Set and manage team operating rhythms, including planning, execution, and reporting Own and optimize core marketing channels Guide strategy and execution for paid media, email/SMS, influencer, content, social, and site merchandising Ensure strong channel performance through regular review of KPIs and vendor output Drive alignment between organic and performance channels to support growth Partner cross-functionally to drive business outcomes Collaborate with Merchandising, Retail, and Finance to plan campaigns, launches, and promotions Lead marketing inputs into company planning, OKRs, and business reviews Ensure marketing activities support both near-term sales and long-term brand health Manage budgets and performance reporting