Lead end-to-end strategy and execution across lifecycle programs, including campaigns, flows, and automations Manage CRM agency to ensure on-time execution and continuous optimization of email/SMS content and segmentation Partner with Brand and Creative to brief and review lifecycle assets (e.g. email modules, GIFs, copy blocks) Own A/B testing roadmap for lifecycle (e.g. subject lines, send time, offer structure, content variations)

Oversee execution and performance of paid media across Meta, Google, and emerging channels Align paid campaigns to new product launches, seasonal promos, and retail-driving moments Analyze CAC, ROAS, and other paid KPIs; surface recommendations and optimization ideas Performance Reporting & Testing Maintain reporting tools and dashboards to track performance across lifecycle and paid channels Deliver weekly and monthly recaps with clear insights and recommendations Partner with Finance to forecast and reconcile budget allocations across CRM and paid media Drive continuous improvement through structured testing across copy, creative, targeting, and timing Cross-Functional Collaboration & Vendor Oversight Partner closely with Brand, Merchandising, and Creative to align campaign timing, messaging, and goals Coordinate asset needs and campaign readiness across multiple stakeholders Oversee external vendors and agencies; set expectations, review performance, and ensure deliverables are met Lead internal campaign planning meetings and represent performance marketing needs across the org   Requirements: