Own and execute our social content strategy across TikTok, Instagram Reels, and emerging platform Plan, shoot, edit, and publish high-performing short-form videos in both UGC and in-house formats Create reactive, trend-driven content that feels native to each platform Build and manage a social content calendar that blends product features, pop culture, and brand storytelling Collaborate cross-functionally with marketing, product, and growth teams to support launches and brand campaigns Act as an on-screen talent or voice of the brand when appropriate Monitor content performance and adjust strategies based on data and insights

Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred. 1–3 years of experience managing or creating content for a social-first brand, or equivalent personal portfolio. Proven success in building engagement and reach through short-form content across TikTok, Instagram, and other platforms. Strong instincts for editing, pacing, and trend relevance. Proficiency with mobile video capture, editing tools (CapCut, InShot, Adobe Creative Suite, etc.), and social scheduling platforms. Ability to thrive in a dynamic, entrepreneurial environment. Skills and Competencies Deep understanding of Gen Z humor, internet culture, and emerging trends Ability to concept, produce, and publish content end-to-end — fast Creative, collaborative, and highly adaptive to feedback and real-time shifts Passion for fashion, men's lifestyle, and eCommerce (bonus) Clear, compelling written and visual communication Compensation and Benefits Salary Range: $70,000–$85,000 (dependent on experience) Unlimited PTO and sick time Company-paid medical, dental, and vision insurance 100% employee premium coverage 65% dependent premium coverage